How Not to Build a New Presence in Social Media

There is so much crap social media advice out there, once in a while it simply leaves me speechless. As told before I am a member of a (German) Social Media Marketing group on Facebook. This morning I saw the (totally legitimate) question of how to gain fans on Facebook for a new page without paying for ads. Although there…

Blogging Success: 7 Reasons New Bloggers Fail

Recently in the comment section of an article on businesses grow by Mark Schaefer (“Why you don’t want to be Chris Brogan“) a discussion between Jay Baer and Jonathan came up if in today’s internet world Jay would still build his business around a blog or if it even would be possible today to really grow a successful blog. From…

Your Road to Twitter Success in 6 Easy Steps

We have written some articles about how to grow your Twitter account to achieve Twitter success. Our assumption for these articles was that you are already present on Twitter and “just” want to know how to grow a targeted following and with it gain more traffic to your content. Talking to some newbies on Twitter, I realized that there are…

Clicks per Share – G+ or Facebook – Are We Doing Facebook All Wrong?

Recently Jonathan and I talked about Google+ and our impression, that we get very little traffic from there to our blog. We discussed if this is either due to the fact that people don’t share our content on G+ or if people don’t click on content shared on G+. Incidentally, I was also pointed to an article on Business Insider,…

9 Ways to Keep Prospects Interested and Eventually Convert

A few days ago I came across a post/podcast by J. Baer on Convince & Convert (Jay’s posts recently inspire so many of our articles, you could call us fans 🙂 ) telling „You Should Give Your Customers a Slow Lane“. Reading this post, I thought “I am exactly this kind of person, who does not convert fast”. Actually – most…

Influencers Are Lying and Statistics Are Only Telling Half The Truth

Last week Kim Garst posted an article about various ideas for posts for your Facebook page. Kim writes in the article that you should post several times a day – but I guess some of you have heard about the statistic research stating that the optimal frequency would be ten times a week. In the comments to Kim’s post the…

4 Ideas for Content Optimization (Other Than Keywords)

If you are active in content marketing, I guess you have heard (or read) the advice that you have to keyword optimize your content. While I agree that you should consider which are the words people expect you to use for certain topics and which terms are commonly used, I also think putting too much focus on keyword optimization can…

Social Media Research: Does Social Change the Way People Interact with Brands?

Hubspot recently published a study on how Social Media changes the way people interact with brands. I am not the first one to respond to this study. Jay Baer wrote about how “New Social Media Research Uncovers the Big Problem for Businesses“. I have to admit, I am rather surprised about how insignificant the „changes“ through Social Media seem compared to my…

Personal Branding – 9 Reasons Why YOU As a Person Are Important

I was recently asked to give a quote as a marketing influencer (wow, I still feel very honored to be included on some of these influencer lists!). The task was to complete the sentence “You know you are a marketer when… “ As there are multiple things that make you a marketer, Jonathan and I had a little discussion about…