An audience is valuable. To have an audience even before you have a product or service ready to sell is pure gold. Imagine, you are launching a new product and can directly reach out to hundreds or even thousands of people and tell them about your new and shiny product. That is one main reason why so many people blog,…
Many times we get asked: „How did you build your social audience?“ „Wow, how can you have 1 Mio. followers on Twitter?“ and „How did you grow traffic and publishers for exploreB2B without a huge marketing budget?“ And then people go on saying: “We do not have the money to spend on advertising with Facebook to build our followers”, “I…
I recently came across an article on Copyblogger tackling the question „What’s the Difference Between a Professional Writer and a Content Marketer?“ My first reaction was: Hell, I can be a content marketer and not a writer at all – what about all the video-, graphics or illustrations? That is content, too. Many people actually do content marketing without ever…
In a recent comment to one of our blog posts, one of our readers wrote that „Social Media is Bullshit.” Social Media would be good for brand and engagement and terrible for conversion. Social Media would not make you money, and if you need sales, you should pick up the phone and make calls. That is such a short-sighted and…
The following post is a guest post by Sarah Landrum. After graduating from Penn State with degrees in Marketing and Public Relations, Sarah Landrum moved to Harrisburg to become a digital marketer. She is also a freelance writer and the founder of Punched Clocks, a career development blog that helps readers find happiness and success in life and at work. Follow…
Many people are frustrated when they are starting out in Social Media. They are stuck in a circle: No Followers – No shares and retweets – no social audience – no new followers. No matter how great the information is which you share on your social accounts without an initial audience, it is like a well-hidden secret which no one…
You have probably all heard about cold calling in connection with sales. And most of you probably know, that the success rate for warm sales as for instance through referrals from happy customers are much higher than for cold calling. Not talking about the bad feeling many people (including me) have when they have to do cold calling. Recently I…
I recently went to a startup event where there was a lot of talk about „viral marketing“ and creating „buzz“ for whatever you just need the buzz for. I think the term “viral marketing” is often used in a rather dangerous way, which leaves the door more than open for wrong expectations and misunderstandings. So I will stick with the…
Before all marketing interns now hit me: I am not saying you are not doing a good job. That is not what this is about. I have worked with great interns, and they were doing a great job. This is a plea for more acknowledgment of the importance of marketing in (young) companies – and of the good job some…
I recently came across Danny Iny’s new book „The Audience Revolution“. I have not quite finished reading it, but I am a good way in – it is worth your time! Danny writes about his “Audience first” approach to selling: To be successful you should build an audience before you decide on the product you want to sell. Together with…