Agility: The one Advantage SMBs and Startups have in Online Marketing

In Online Marketing and Social Media things are never static. What works today can be totally useless tomorrow. What works in one situation can be totally wrong in another. What is perfect for one company might have a negative effect on another. It is not only Google or Facebook who are changing the rules of the game constantly. Click To…

The 9 Essential Elements of any Content Marketing Strategy

According to a study by Content Marketing Institute and MarketingProfs, only 38% of B2B companies think their content marketing is effective. The same study also states that only 35% of the companies have a documented content marketing strategy. My guess is that some of these companies do not even know whether they are effective or not. They cannot say what…

Why Twitter Marketing Is More Than Building Followers And Tweeting

We recently worked on a marketing project, which included generating traffic from Twitter to a Website. To get the best impact, we used a mix of tweets from our own Twitter accounts and an account run by the client. Analyzing Twitter Marketing Activity The Twitter account run by the client had a fair number of followers, still, a short analysis revealed,…

Repurposing Content or Cross-Posting – Efficiency vs. Spam

I use many networks. I love most of them for unique reasons. And I get totally turned off if I see tons of Pins on Twitter, Tweets on Facebook or get notified on Facebook that someone checked into his bathroom on Foursquare (Swarm). On the other hand, it is a legitimate way of getting more results from your content creation efforts. Share…