Marketing Process: You Need to Do Every Step At The Right Time

A while ago we had a client who was at a fairly early stage with their marketing efforts. They had basically no traffic, no social media followers or fans to speak of and just a handful of email subscribers. Their blog was a mess and barely readable. After a few days which we spent on analyzing and optimizing their efforts…

Targeting in Social Media: Making Yourself a Target

You may ask now, why you want to be a target. Everybody is always talking about targeting your audience or followers. And now I am telling you, that you actually want to be targeted by them? Think about it: Instead of having to hassle to find your ideal audience and beg them to follow you, they will flock to your…

The Social Media Traffic Generation Masterclass – Part II

The second course in the Social Media Traffic Generation Masterclass is about “Making Sure Your Social Media Audience Matches Your Target Audience”. Have you ever wondered why some people in Social Media have few followers but get a ton of results, while others have thousands of followers and struggle to get anything out of them? Most often this is a…

11 Reasons Why Twitter Is a Great Starting Point to Grow a Social Audience

A while ago we went to a startup event where a person representing an accelerator said: „every entrepreneur needs to be on Twitter.“ And he is dead right. He continued by saying that he would not get why so many founders, especially in Germany, are still not on Twitter. That is something that is not only true for entrepreneurs. And…

Storytelling: 7 Ideas About What to Tell Your Audience

Often when we talk to entrepreneurs who would love to start with content marketing or blogging, they say something like we do not know what kind of content to publish we do not have so many interesting stories to tell why should people want to read what we have to say we are no writers (filmmakers, photographers, …) Most of…

The Social Media Traffic Generation Masterclass – Launch of Part I

Many times we get asked: „How did you build your social audience?“ „Wow, how can you have 1 Mio. followers on Twitter?“ and „How did you grow traffic and publishers for exploreB2B without a huge marketing budget?“ And then people go on saying: “We do not have the money to spend on advertising with Facebook to build our followers”, “I…

Content Creation Is Only One Part Of Content Marketing

I recently came across an article on Copyblogger tackling the question „What’s the Difference Between a Professional Writer and a Content Marketer?“ My first reaction was: Hell, I can be a content marketer and not a writer at all – what about all the video-, graphics or illustrations? That is content, too. Many people actually do content marketing without ever…

132 Social Media Case Studies – Successes and Failures

In a recent comment to one of our blog posts, one of our readers wrote that „Social Media is Bullshit.” Social Media would be good for brand and engagement and terrible for conversion. Social Media would not make you money, and if you need sales, you should pick up the phone and make calls. That is such a short-sighted and…