Why Twitter Marketing Is More Than Building Followers And Tweeting

We recently worked on a marketing project, which included generating traffic from Twitter to a Website. To get the best impact, we used a mix of tweets from our own Twitter accounts and an account run by the client. Analyzing Twitter Marketing Activity The Twitter account run by the client had a fair number of followers, still, a short analysis revealed,…

Repurposing Content or Cross-Posting – Efficiency vs. Spam

I use many networks. I love most of them for unique reasons. And I get totally turned off if I see tons of Pins on Twitter, Tweets on Facebook or get notified on Facebook that someone checked into his bathroom on Foursquare (Swarm). On the other hand, it is a legitimate way of getting more results from your content creation efforts. Share…