Content Publishing: Own Blog vs. Guest Posting

Yesterday we talked to someone who just started a new project and who has to think about how to best raise attention for his new project. There is no question that they are going for content publishing. But in answer to my remark “You don’t have a blog yet!” he raised the question what would be better for their content: Publish…

Targeted Traffic: Traffic Doesn’t Always Equal Traffic

A few days ago Mark Schaefer published a post on his blog about the „vanity“ of traffic, and why marketers should rather look at other metrics. He told the story of the first time an influencer picked up one of his posts and tweeted about it. It was Guy Kawasaki who has a huge Social Media following and Mark Schaefer…

The Importance of Timing in Marketing

Recently I sent a guest post suggestion to a (German) blog. They accepted (after two weeks) and told me the publication date would be in 6 (six!) weeks. Maybe I have the wrong expectations, but from my experience, that is an awfully long reaction time. I usually get an answer to a guest post suggestion within 48 hours and often the…

The Power of Provocation – Hit THEM with YOUR Thoughts

You know what really sucks? Bad writing. But bad writing doesn’t necessarily mean that your style is bad. You can write a bad post in wonderful style, and it is still bad. Why is it bad? Because it is boring. There is almost nothing less helpful to your content marketing success than boring content. And „boring“ can have many faces:…

Why False Assumptions and Wrong Metrics Can Kill Your Marketing Success

In marketing we make many assumptions: How will people perceive a message? Who is our typical buyer? Where is our target audience? How can we attract the most buyers? What is the key trigger that makes people buy our product. … Our marketing success largely depends on us making the right assumptions, measuring the right numbers and noticing as early…

How Not to Build a New Presence in Social Media

There is so much crap social media advice out there, once in a while it simply leaves me speechless. As told before I am a member of a (German) Social Media Marketing group on Facebook. This morning I saw the (totally legitimate) question of how to gain fans on Facebook for a new page without paying for ads. Although there…

Blogging Success: 7 Reasons New Bloggers Fail

Recently in the comment section of an article on businesses grow by Mark Schaefer (“Why you don’t want to be Chris Brogan“) a discussion between Jay Baer and Jonathan came up if in today’s internet world Jay would still build his business around a blog or if it even would be possible today to really grow a successful blog. From…

Your Road to Twitter Success in 6 Easy Steps

We have written some articles about how to grow your Twitter account to achieve Twitter success. Our assumption for these articles was that you are already present on Twitter and “just” want to know how to grow a targeted following and with it gain more traffic to your content. Talking to some newbies on Twitter, I realized that there are…