In marketing, building an audience is one of the main steps to success. It is what most of the content and social media marketing is all about. And many efforts are directed towards building a list of subscribers in form of a list of email addresses. And rightly so. Email marketing lists have some huge advantages: You can get in…
LinkedIn is one of the most powerful places to generate leads – but a lot of people are missing out on it. Many people are using LinkedIn as a means of staying in touch with former colleagues or friends. Or to say it more clearly: They are using LinkedIn as an automatically updating address book. And that’s it. Nothing wrong…
Many people try Twitter for a while, and then they leave it again, because they have no clue, if they are getting anywhere. Since success on Twitter takes a while to become (or may even never become) visible, a lot of these people on Twitter give up their activity again, for the simple reason that they are not able to…
There is a lot of unused power in Twitter conversations. Many people, active on Twitter, tweet. They may even do so successfully. But there is much more to Twitter than simply tweeting quotes, links or statements. There is a tremendous power to unleash in Twitter conversations. The simplest way of using Twitter conversations is to monitor hashtags, keywords or phrases…
There are endless social media marketing mistakes you can make, but some seem to be more common than others especially for beginners. And most of the mistakes are made with good intentions. Still, these mistakes hurt your success. And more: The lack of achieving the necessary results lets many young entrepreneurs turn away from social media marketing to try their…
Producing enough and engaging content is one of the biggest challenges for social media and content marketers. That is not only an impression we get from talking to entrepreneurs and marketers. The yearly content marketing benchmark compiled by Content Marketing Institute and Marketing Profs also confirms this: Here are some tools, which can help you create more, better and more…
Talking to marketers, entrepreneurs and social media people I often hear things like „this does not work,“ „you should not do that“ and „doing that is bad.“ And most of the time I think these people are awfully wrong because what they say is: „I have no clue how to do this right.“ By not admitting this and claiming the…
A friend of mine is going to run the Berlin Marathon at the end of September this year. It all started over two and a half years ago when she asked me if I would run the Nike women’s run (called “We own the night” in 2013) with her. Since then she runs regularly, and it also motivated me to…
I guess that everyone involved in content marketing has come across some cases of content theft. The more content (and great content for that) is demanded the more people struggle to produce the necessary quantity and quality of content themselves, and apparently more people are turning to content theft as a source for content. Bad idea! To be honest, every…
There are millions of people on Twitter. Some of them are worth to connect to and others you rather do not want on your list of friends and followers. There are many reasons why you should keep your eyes open for rather spammy Twitter accounts and accounts you rather do not want to associate with. Especially when you go for…