Personal Branding – 9 Reasons Why YOU As a Person Are Important

I was recently asked to give a quote as a marketing influencer (wow, I still feel very honored to be included on some of these influencer lists!). The task was to complete the sentence “You know you are a marketer when… “ As there are multiple things that make you a marketer, Jonathan and I had a little discussion about…

Marketing Automation – It’s Not All Evil!

Recently in a Facebook Group about Social Media, a new member presented himself as a student interested in social media. He wrote he specialized in automation. I did not have to wait long for the reaction I expected: The first comments started to come in “I don’t like the word automation in connection with social media” and “social media is…

Motivating Employees, Brand Advocates and Social Business

In a recent discussion with young entrepreneurs I mentioned that social media adoption in companies in Germany still is far behind other countries like the US. Someone replied: „That is because in Germany the people actually work in their working hours.“ This remark took me slightly off guard, and I had to ask Jonathan if I got that comment right?…

Content Curation Has Little Value Without Your Own Voice

When we here at The Social Marketers are discussing topics for articles we are going to write for our blog; sometimes I suggest a topic and Jonathan says: “Everybody writes about that, what is your special take on this? What will make your content really something people want to read and cannot find a million times on the web?” That…

Agility: The one Advantage SMBs and Startups have in Online Marketing

In Online Marketing and Social Media things are never static. What works today can be totally useless tomorrow. What works in one situation can be totally wrong in another. What is perfect for one company might have a negative effect on another. It is not only Google or Facebook who are changing the rules of the game constantly. Click To…

The 9 Essential Elements of any Content Marketing Strategy

According to a study by Content Marketing Institute and MarketingProfs, only 38% of B2B companies think their content marketing is effective. The same study also states that only 35% of the companies have a documented content marketing strategy. My guess is that some of these companies do not even know whether they are effective or not. They cannot say what…

Why Twitter Marketing Is More Than Building Followers And Tweeting

We recently worked on a marketing project, which included generating traffic from Twitter to a Website. To get the best impact, we used a mix of tweets from our own Twitter accounts and an account run by the client. Analyzing Twitter Marketing Activity The Twitter account run by the client had a fair number of followers, still, a short analysis revealed,…

Repurposing Content or Cross-Posting – Efficiency vs. Spam

I use many networks. I love most of them for unique reasons. And I get totally turned off if I see tons of Pins on Twitter, Tweets on Facebook or get notified on Facebook that someone checked into his bathroom on Foursquare (Swarm). On the other hand, it is a legitimate way of getting more results from your content creation efforts. Share…