The following is a guest post by Shareef Defrawi. Shareef is the President of Bonafide, an inbound marketing agency in Houston, Texas. He leads a team of smart, straight-shooting, modern-day marketers who are hell-bent on growing businesses and relationships. You can also find Bonafide on Facebook and Twitter. When you work in digital marketing, you can’t escape how important a company’s…
Far too many people still believe that content marketing is mainly about creating content and that the best content marketers are the best content creators. Sadly this can lead to utter failure in content marketing. I still read/hear far too often that great content would automatically (and magically) rise to the top. How this is going to happen if no…
Many people are on Social Media because they are promised huge results – or they see the success stories from others and want a piece of the cake, too. Often when starting out what “results” they are looking for remains vague and many people do not have a clear idea what they want to achieve with their social media activity.…
Twitter and Facebook had some news this past two weeks again. Since Jack Dorsey took over the lead with Twitter last summer, we can hardly keep up with all the new options and functions they announce and release. And Facebook has not been known for standing still for a long time either. So here are some of the developments from…
This is the second part of our list of metrics you should know about for your social media marketing success. In the first part we introduced you to some metrics around your social accounts and the traffic you drive to your own website. You can find the first 12 metrics in the first part of this list here. In this…
Social Media Marketing is a lot about numbers. If you do not watch out for some metrics and how they develop over time, you are basically flying blind. And most often one day the bitter awakening will come when you realize that you have spent so much effort on something that is not paying off as it should. Watching metrics,…
There is a lot happening with the two giant social networks. It almost seems as if both of them are competing about who is announcing more social news and presenting the most new features, additions or changes. Both of them have to compete with the upcoming and fast growing „younger“ networks and keep their users entertained and content with the…
There is a lot of misconception and lack of creativity running around in content marketing. Taking a closer look at some inspiring content marketing case studies can help to understand the concept. Often the term gets thrown into the same old bucket as SEO and people think of content only in the line of creating content that search engines can…
Twitter is famous for its short updates. It is not only part of how it looks and works, but it is also one characteristic which influences how people communicate on Twitter. You really have to get down to the point, because you only have 140 characters to tell your whole story. What has been a major challenge to many marketers,…
Some years back when I was still working at University as a research and teaching assistant, two of my professors were arguing what kind of student employees they were looking for. One was saying, he was out for the genius students. The other said: „Well if you are looking for student tutors you should rather be looking at a more…