The following is a guest post by Gareth Cartman. Gareth is Director of Digital Marketing at CLD, a digital agency based just outside London. Gareth has previously held a range of marketing and publishing roles, with a focus on digital. He also has two kids and a lifelong affliction of supporting Everton and the Boston Red Sox. I am a social…
Earlier this month we launched our first course outside the Traffic Generation Masterclass. This first individual course is all about Twitter – and it is awesome: The Awesome Twitter Course. Many of you have asked us for more information about this course: Why we think Twitter is so important for Social Media marketing and what exactly can you expect in…
The following is a guest post by Julie Petersen. Julie Petersen is a content marketing specialist and a private English language tutor. At present time she writes reviews at her educational blog AskPetersen.com, and is a contributor to such websites as CollectiveEvolution, FreelanceWrite.About, Business.com, etc. Contact Julie here. Many small business owners run their own websites and blogs. If this is…
Last week, I told you my story about how I had to become a marketer to lead our startup to growth and how “Twitter made me a marketing pro.” Thank you for listening to my story and for being interested in Twitter marketing success. By recognizing the significance of Twitter in the marketing space, you already are on a good…
In my last post a few days ago I told you how Twitter made me a marketer. I talked about the time when I registered for Twitter without any idea of how to use it and how over the years Twitter turned into our most important marketing channel, and I turned into a marketing pro. The question is: Why did…
A few years back when we founded our publishing platform exploreB2B I had my first contact with Twitter. And to be honest, I had no clue. I created my personal Twitter account for the single purpose of giving our new company account a first follower. I did not plan to use my personal account for the simple reason that I…
The following is a guest post by Scott Lipow. Scott is Founder & CEO of Six7 Marketing. Scott has extensive experience delivering advertising services for both small business and Fortune 500 clients. He earned his MBA from Emory University and received his undergraduate degree from the University of Wisconsin-Madison. Since its beginning, social media has made it easier for family and…
Again and again, I hear from entrepreneurs and founders „we do not need marketing yet, we are still working on our product“. And later when they are nearing their launch or are trying to find their path to growth, what they are severely lacking is an audience, which they failed to build long before the launch. One of the biggest…
Over the holidays, many social media accounts keep silent or at least only are active very sporadically. That is not necessary if you use tools for scheduling updates in social media. Why scheduling updates for Social Media is good It is not only holidays that ask for scheduling tools. Even in your day to day life as an entrepreneur and…
The following is a guest post by Robert Morris. Robert Morris is an online editor and content writer who lives in NYC. He is also a Yoga lover and Asia traveler. Follow Robert on Google+! If you intend to attract a larger audience with your small business website, you’ll have to focus on developing top-notch content. You need to convince your potential…