By Jonathan Gebauer (@jogebauer) I get it: VCs do not exist to make startups rich. They are not our friends. They are not the nice people that buy us drinks (at least not before we are successful). There probably is more truth in the opposite: We startups exist to make them rich. But hey: The VCs job is to find…
by Susanna Gebauer (@dreckbaerfrau) Update: Shortly after writing this article, the first tool mentioned here (Sendible) started failing us. After a month of back and forth with their support we cancelled all our accounts there! A while later Sendible’s CEO got in touch with us, appologized and offered us a couple of months free account to try it again. We…
by Susanna Gebauer (@dreckbaerfrau) Truth be told: I do not even know, what they teach in „Marketing“ at university… Honestly, I am a mathematician turned strategic consultant turned founder/entrepreneur turned marketer. Everything I know about online marketing and social media I learned by doing: By reading blog posts, trying things out, evaluating results, stepping back, thinking again … and learning…
by Jonathan Gebauer (@jogebauer) If you read my recent article about social media strategy or Susanna’s recent article on how to grow followers, then you know that we (like anybody else successful on Twitter) rely heavily on the Follow-Unfollow-Strategy. Basically, this strategy means you follow people and then unfollow those who didn’t follow back after a while. I won’t go…
by Jonathan Gebauer (@jogebauer) Are you a startup founder? Are you a PR pro pitching the media? Do you know your perfect pitch? If you do, enjoy the feeling. If you don’t, this article is for you. Susanna and I founded exploreB2B more than four years ago. I still remember the first time I had to pitch in front of…
by Susanna Gebauer I have been on both sides of the table with social media: I have been a newbie with no clue how to start, and now, years later I am happy to pass on my knowledge and to advise people on social media and content marketing strategy. I have seen disappointments and success stories. Most of the disappointment…
by Jonathan Gebauer (@jogebauer) Do you really believe that Facebook’s recent announcement that they will reduce the rank of the famous clickbait headlines will make clickbait disappear? Well, maybe you should take a deep breath, and start thinking. Food for thought #1 – Clickbait will adapt What are clickbait headlines? They are a way of making you click on a…
by Jonathan Gebauer (@jogebauer) According to some, I am a social media influencer. It might be true although I do not feel like an influencer. There are numerous people with larger Twitter accounts, and numerous people I still look up to. Nevertheless, I guess having over 100,000 Twitter followers somehow pleasures my ego. And, like everyone else, I still like…
by Jonathan Gebauer Susanna talked about the simple strategy all influencers used to grow their Twitter accounts. Today’s post is about why Twitter and content together are the best way to start a social media traffic generation strategy. Twitter and content (whether curated or original content) are at the heart of every single reliable social media traffic generation strategy I…
Have you ever wondered how all the influencers on Twitter grew their Twitter account to such impressive follower numbers? No? Do you think it is all hard work? Well, it is. But it might not be the type of work you think it is, or at least not only. Sure, these people have something to say, something important, helpful and…