Marketing Is A Process, Not A Decision… And Never A Magic Trick

I recently sat in a meeting with potential clients, and during the discussion I had the feeling they expected something else… do you know the feeling? That can be a good thing… It can be a good thing when it means that you didn’t surrender yourself to the temptation of promising things that you are not sure you will be able…

Blogging in English – When It’s Not Your Primary Language

“Can I or should I write on my blog in English, even if it’s not my primary language?” This question comes up quite frequently in online marketing, by a lot of different people and for a lot of different reasons. The internet united most parts of the world – and the most common language is English. Content in the English…

What Separates A Good Marketer From A Great Marketer?

You know what a good marketer is? A marketer who gets you results. You know what a good marketer is? A marketer who gets you results. Click To Tweet Seriously, if you ask me what separates a good marketer from a bad marketer, the answer would be: Results. But the results aren’t everything, and the marketing landscape is changing quickly. And…