Why You Need to Approach Blogging Like a Business (Blogging Is NOT Art)

I recently made a discovery: Quite a few successful bloggers started their now famous blogs after failing at a different business. Let me give you an example: Uber-blogger Jeff Bullas, who writes one of the most successful marketing blogs in the world. Seven years ago Jeff went through a divorce; his business went bankrupt, and he was 50,000$ in debt.…

The Dark and Immoral Side of Content Marketing

I love Content Marketing – but there is a dark side to it. A very dark side. I realized this back in 2013 when I came back from a funeral – and had the unpleasant experience to read about Angelina Jolie’s double mastectomy. How exactly are Angelina Jolie’s breasts related to content marketing? Well, the connection is more visible than…

LinkedIn: Engagement Comes First (and You’re Using it Wrong)

Facebook is for private stuff and LinkedIn for work-related things, right? Wrong – at least partly. It is easy to fall for this, though – because that is how these companies market themselves. I recently discovered something that made me rethink this assumption. Here is why. Most people give away “private data” much more freely on LinkedIn Like many others…

The Difference Between Content Marketing, Social Media Marketing and SEO

If the title of this post doesn’t sound very original to you – that’s because it’s not. There are many posts about this topic. But I am still surprised on a daily basis by the ignorance with which the differences between these different areas of online marketing are met by various people… even members of the online marketing community. So…

The Social Media Department of the Future – An Answer to Jay Baer

Yesterday, Jay Baer of Convince and Convert wrote a very interesting post: “Are Social Media Jobs About to Disappear?” Like all posts I find are great, it got me thinking – and while I respectfully disagree, I’m glad I got to read it. It got me thinking about the future of social media in a corporate world. What’s Jay’s Point?…

Content Shock: How Mark Schaefer Blew My Mind In 2014

When you are part of the international marketing community, sometimes something happens. Something scary or enlightening. Something that you know will change the way you approach marketing in general. 2014 kicked off with an event of this magnitude. Maybe not in everyone’s perception, but at least in mine. I am talking about Mark Schaefer’s initial post about content shock. Not…