Intellectual Property Rights for Instagram, Flickr and Twitter Photos

The following post is a guest post by Olga Egorsheva, the CEO of the marketplace for social media content, lobster.media. Lobster makes it possible for anyone to earn money by selling licenses for the photos they have already published on Instagram or Flickr. Olga is Russian by origin, lived in France, Norway and Germany, and started the company in London with…

Pebble vs. Apple Watch – about the Smartest Marketing Decision of 2015, Yet

Have you heard about Pebble? In case you haven’t, Pebble is the Smartwatch company which is currently disrupting the (smart-) watch industry. Yep, they are competing directly with Apple. But they started doing this three years ago. 12 days ago they launched a crowdfunding campaign for their latest model – the Pebble Time. In just 48 hours, the Pebble Time broke…

The Importance of Twitter for Traffic Generation – The Traffic Generation Podcast

And once again it is Sunday – and I only managed this one episode of the podcast this week. Sorry… Today it is time to talk the importance of Twitter for Traffic Generation. [powerpress] Twitter really is one of the or maybe even the most important tool for online traffic generation. But many who are starting out fail to understand…

The Importance of Marketing in a Lean Startup Environment – The Traffic Generation Podcast

So, I promised to get this done at least twice a week. And then I get lazy for a week and only do it once? [powerpress] Sorry… I’ll be better next week. Anyway – today is about the importance of marketing in a lean startup environment. Because many startups seem to think that lean startup somehow let’s them bypass their…

My Biggest Traffic Generation Mistakes – The Traffic Generation Podcast

[powerpress] It’s still not sunday… why is that important? Listen to the podcast! Other than that, today I discuss some of my biggest traffic generation mistakes. Because traffic generation doesn’t come easy and very few people actually teach how to do it. Even fewer people talk about their failures, so I thought I would. I promised I would add some…

Why You Still Need a Blog in 2015 – The Traffic Generation Podcast (The Social Ms)

[powerpress] Today this is the second episode of our podcast – yes I know I am early on this one. I actually changed the plan and decided I will do this 2 – 3 times a week. You can still look forward to a set episode on sundays – with other episodes appearing during the week. I hope that is…

The Traffic Generation Podcast (by The Social Ms)

Ok, now we have a podcast… Yesterday I decided that The Social Ms need a podcast, so today I started. The Traffic Generation podcast will be a weekly podcast about traffic generation as part of online marketing – it will be released every Sunday and I will highlight my experiences around this topic for this. For this first release of…

Facebook Fanpages: Why We’re All Wrong About Organic Reach

Recently Jon Loomer published a great post about organic reach on Facebook. In this post he carefully explains why organic reach of Facebook Pages is NOT dead. Never was. Facebook is concentrating on giving your content to the people most likely to enjoy it and interact with it. Jon explains the relation between organic reach and content in a lot…