Short blog posts can be good. Really – but let’s start with an anecdote: Legend has it that Hemingway, while being at a bar with friends, bet everyone at the table 10 Dollars that he would be able to craft a complete and compelling storyline in 6 words. Once the money was on the table, he took a napkin and…
I hate press releases. It’s neither the fault of specific releases nor the people crafting them. It’s about what they represent. They represent corporate – and I’m not a corporate guy. We recently got a party invite by 99Designs celebrating their new look and design. The invite was accompanied by a press release and an invite to chat with their…
This article about the Filter Bubble has been a long time in the making. It took a lot of thought to hopefully find the right words. The problem with this one is that it touches on politics, and this blog shouldn’t be political. Sometimes, you just can’t help it… Social media gave everyone a voice – sometimes with a viral…
Wake up! We’ve got 2016 – not 2006. If you are blogging in 2016, you must not try to achieve success with the same approach as you would have done in 2006. Why? Because times have changed – and if you want blogging success in 2016 – you absolutely must change too! So here are some ideas on how to…
Today I’ve got a gem for you – a tool that doesn’t just make optimizing Adsense installations easier – it makes the whole process easy: Adngin. But before I dive into what Adngin does and does great, I need to explain the problem! Adsense (as you probably know already) is Google’s service for integrating advertising into your web page so…
Sorry for the Star Wars pun in the title – it just seemed fitting. The last article on this blog was on December 17. Regarding online business and blogging, 2 weeks without an update are a long time. And this has been the first time since we are running this blog that we haven’t published a post here after more…
I’m an entrepreneur. I also love playing poker – and I believe that poker as a game holds many lessons that are valuable for almost every aspect of life. That includes personal life and business. Now, I’m not a great poker player – I lack both the experience and the bankroll you need to become a great player. But I guess…
This is a guest post by Eyal Katz. Eyal is Head of Marketing at AdNgin a testing and optimization platform that allows publishers to increase ad revenue through continuous and automated testing. Digital innovation is happening everywhere… and that includes ad monetization strategies. But here’s a cautionary note: we have to be mindful not to abandon what works just to try…
Sales funnels are everywhere these days. They range from simple to complex. A blogger just trying to squeeze out a few bucks to be able to afford server costs might just sell his ebook via a very simple sales funnel that consists of a few emails, a small freebie and finally the offer for his product. A corporation, on the…
Today we have something special for you – an interview with Russ Fordyce, the founder of the Business Intelligence Group. The Business Intelligence Group runs a variety of business awards programs, and, as you are about to learn, business awards might just be the marketing strategy your company has been waiting for. Why? Let’s find out! The Social Ms: Hi…