What’s a blog post in its purest form? A bunch of paragraphs of text. But if your blog post really is just that, would it reach a big audience? Most of the time the answer to that question is no. You will need to add points of interest to your blog post to reach a bigger audience. There are quite…
As you might already know, Susanna and I (The Social Ms) specialize in getting web traffic to your content. You cannot deny that getting more web traffic is one of the most important parts of any online marketing endeavor – maybe even the most important one. How could anyone ever expect to sell anything online without getting his products to…
So, you started a blog? Great. But times changed, and taking a blog from zero traffic to massive success is a lot harder than it was 10 years ago. Or even 2 years ago. One reason for that is, that today a lot of the regular tasks you need to do as a blogger need to be done on a…
I’m a marketer. I became a marketer by accident – because I had created a product the world hadn’t seen before – and no one knew how to market it. Well, Susanna and I worked out how to market it right – and when we went bankrupt a couple of years later, it wasn’t because the marketing hadn’t worked. Since…
What if? What if you made a simple mistake and all your content was gone? Every post you wrote over the last couple of years, all the hard work that went into creating your blog – which has turned into a library of value and wisdom by now? Never thought about this? Then you probably have no blog at all…
“Collecting new email subscribers” is an important part of online marketing – this post is a guide to teach you how to grow your list effectively and give you ideas to improve your conversion rate. When you are running a web-based business, like a blog or similar, you probably have heard the phrase “The money is in the list.” What…
Digital Marketing Case Studies are a great way to learn more about marketing – especially in the B2B sector. But impressive digital marketing case studies are sometimes hard to find. One reason for that is that it’s often hard for a marketer to identify whether these case studies apply to your exact case before you dive into the actual case…
We love lifestyle, we love blogging – let’s bring the two together and let you know how it goes! Let’s create a a blog from scratch. And we would like you to see the new blogging experience and the problems we face, but also the successes we have. First hand by our reports here on The Social Ms. The following…
Start a blog – now. Blogging has a lot of benefits if you decide to get in. Not all of these are about money, in fact, blogging has very little to do with getting rich and famous. This is the first article in an ongoing series of posts – the next post will tell you exactly how to start a…
Intro: This blog post is going to recommend to switch away from typical blog hosting providers like Bluehost to a relatively new cloud hosting platform called Cloudways. I recently did this and the experience was extremely good. Migrating each website took less than half an hour of my time (copying of files happened automated in the background!) – and the…