The following is a guest post by John Cheek. John is an aspiring marketer who runs Cops’n’Writers website to help people craft perfect content to make the most out of it.
Facebook has become an effective marketing tool as it’s a comfortable environment to reach your target audience and interact with your subscribers to turn them into potential clients.
If you have doubts about it, let’s turn to statistics data about Facebook and its users:
- 2 billion of monthly active Facebook users
- Around 82% of U. S. Facebook users react to posts
- 42% of marketers claim that this network is important to their business
Running Facebook fan pages is a must for modern marketers who want to increase sales and, therefore, improve the income.
When you think about promoting your service/product on Facebook, what goals do you put first?
If you think about advertising your business, we have bad news for you then.
Nobody is interested in your product until it can solve customers’ problems.
If you want to grab and hold your audience’s attention, you need to satisfy their needs, and here comes a list of actionable ways to do it!
1. Keep Up With Your Competitors
Whatever your niche is, you must be working in a competitive environment, so you try to reach the same audience with your competitors.
Obviously, it takes a lot of practice and knowledge to understand what your audience wants, but you can save your time if you keep an eye on your competitors. Learning from them is a proven way to avoid making their mistakes and finding insights on how to run Facebook fan page to give your subscribers what they need.
Follow your competitors, read their posts, observe their fans’ reaction, and try to understand how to improve your content.
2. Follow Social Media Trends
Every niche has its trends, and using them helps to maximize the results as you can reach your subscribers and engage them! Every marketer should know current social media trends to make the most out of using social networks.
The more you know, the better your content strategy is!
Although a classic Facebook post should have a text message and a photo, there are many other ways to reach your fans faster.
For instance, you can give a try to any of the modern trends:
- live stream videos (to help subscribers get information up-to-date)
- video content (to interest fans and deliver a message)
- Facebook shops (e-commerce is evolving on Facebook, so you can significantly increase sales with such shops)
Dunkin’ Donuts proved that going live keeps subscribers active and gives wonderful results. The great thing is that your live streams are available even later, so those of your fans who had missed it, can watch it later.
Knowing trends is awesome, especially if you know that your audience loves new features and respond to them better.
3. Pay Attention to Fans’ Comments
You can be surprised at the amount of useful information your fans leave in the comments section below your posts. They often post comments that can help you understand their needs better.
For example, many retailers make mistakes when they don’t put the price of their goods. People want to save time, so they visit your Facebook page to get what they crave for. If you don’t write the price in the post, be kind to reply to customers’ requests faster. It helps them make buying decisions and, therefore, improve your income!
Regular Facebook fan page monitoring is important to reply to comments fast and earn customers’ loyalty. Moreover, it helps to get useful insights about their needs.
4. Ask Questions in Posts
Many content marketers know the secret power of a CTA (call to action) closing. It provokes subscribers to keep on discussing the topic, share their thoughts, and interact with each other. While it’s a proven way to keep your fans engaged, it also helps to understand your audience’s needs more.
For example, you can ask them different questions in your posts, and their replies can be insights for your further posts. There is no better way to understand what your subscribers want than asking them directly!
5. Run Facebook Ads
Wouldn’t it be great if we could boost organic reach?
Every marketer dreams of reaching the target customer without paying for it, but it doesn’t work now. Facebook knows that you make money with their help, and they want to get paid as well. Thus, you need to spend money on Facebook ads to promote your brand.
If you’re hesitating whether you need it, think about the benefits you may get with advertising on Facebook. The best thing is that you attract the right people and you can analyze what works well for them to understand how to improve your content. When you know your audience needs, you can hire customer writers to create well-written posts that cause buzz if you don’t have time to write them.
Being pressed for money, start with a small daily budget. Even spending a little money, you can understand your subscribers better.
Are you sure that Facebook is the best content distribution channel for you, your content and your communication and social media habits? Maybe a totally different distribution channel would give you much better results?
It is hard to find the best distribution channel for your content. And we created our workbook “Choose Your Blog Distribution Channels” exactly to help you to answer this question.
6. Analyze Page Insights
If you have spent some time crafting and publishing posts on Facebook, you can get more information about your subscribers and their needs by analyzing page insights.
Every Facebook fan page has data that helps to understand what works well for your audience. The good news? It’s free and it’s handy!
If you don’t know where to start, read this analysis guide. Once you know which topics of your content were most popular, you can understand what your audience craves. While it seems hard to understand all data on this page, it allows you to understand your fans from A to Z once you know how to handle it.
The Sum Up
It’s your audience who increases your sales. If you can give them what they want, they will never forget you. The one lesson I’ve learned over the years of running Facebook pages is that subscribers want you to satisfy their needs. While understanding their needs takes a lot of work and time, it’s an actionable way to hold Facebook fans and turn them into clients.
Are you sure you suit your Facebook audience’s needs? How do you learn about their needs?
Double your traffic!
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