The following is a guest post by Justin Osborne. Justin is a marketing specialist and blogger from Leicester, UK. When not working and rooting for Leicester FC, he likes to discuss new trends in digital marketing and share his own ideas with readers on different blogs and forums. Currently, he is working as a content marketer at Essayontime. You could follow Justin on Facebook and Twitter.
Infographics are so popular nowadays, you simply cannot avoid adding them to your marketing strategy. When it comes to internet marketing, infographics are the must for everyone who wants their business to succeed, and their popularity is something you cannot avoid or deny.
One of the biggest benefits of infographics is related to how rapidly they go viral. At this point, infographics can reach an audience on a global level with solely one push of a button. As we all know, a printed medium can never do this.
Therefore, if you got an amazing idea or something to offer, you should definitely consider turning it into an infographic that will roam free on the Web.
If you want your infographic to get more attention, you need to avoid the following common traps:
1. Wordiness and Fluff
Unintelligent copy in an infographic is a huge mistake. Your goal while creating one is not the same as when you are writing an article. Basically, an infographic is a picture that should represent a thousand words, not say them.
People who look at infographics like to read a perceptive, smart, and brief information. Otherwise, they would open an article and read through paragraphs. The whole goal of an infographic is to tell the story as concisely as possible.
Try to have such a limit into consideration. You can always use bullet points or short sentences, as long as they look good to the eye.
In addition to this, you must always use facts in an infographic. If you don’t back up your visuals with some solid copy, you are basically throwing fluff at the audience. Unsupported and weak statements always come across as fake and unbelievable. If they do, how do you expect people to share your information with others?
Infographic is factually correct, but the sense of scale is very confusing. It’s like the paste key got stuck when they created the last two categories.
Shouldn’t the total be 100%?
2. Not Knowing the Audience
Before you plan any marketing strategy, you must consider the audience. For a strategy to work, it has to be aimed towards the right people, which is why misunderstanding an audience is the most common reason for failure.
You can think of the best strategies and find the best design there is, but if they are not targeted toward the right people, your infographic will not share the right message.
Who are you trying to reach?
Where can you find these people on the Web?
Where will these people find your infographic on the Web?
3. Underestimating the Power of the Design
Using templates sounds very inviting, especially to those who do not have the time to look into designs and opt for a quick fix. However, what seems to be the best solution at the moment is often the biggest culprit for an unsuccessful design. It is that simple – if you want a successful infographic, you need to take your time when picking the design.
Of course, we are not saying that the templates online never work, but there are some that are badly designed. In addition, a template may be great for one idea, but completely wrong for an another. Your idea requires a specific design that fits that idea and promotes it in the best way possible.
How do you go about picking an infographic design?
Look at the story piece by piece and make sure that you won’t miss anything important. Consider the target audience and space you need to include the photos and content you have planned, without making it too crowded or too simple.
4. One Size Does Not Fit All
There is no one image that works well for all ideas. One infographic design or template cannot fit all. Knowing this, you need to take all characteristics and nuances into consideration when creating your infographic.
We are not only speaking of the design in general. When creating an infographic, you need to make sure it fits the platform you are trying to promote it on. For example, Instagram requires square images and is all about moments in time. Facebook is about communication and entertainment, while Pinterest is about inspiration. Therefore, you nee a square infographic for Instagram, an entertaining and communicating one for Facebook, and inspiring one for Pinterest.
The ’one size fits all’ approach can be detrimental to the promotion of your infographic.
If you are planning on promoting your infographic on various platforms, you can always use the basis of a design and make small changes that fit the particular audience and platform. This is time-effective and guarantees success.
5. No Call to Action
People will hardly take action if you do not ask them to do so. They will look at your visual content and leave the page if you do not give them a call to action.
Consider this a ‘small nudge’ for making others share your content. People like to be given a chance to share an interesting visual content easily, so provide them with this opportunity instead of waiting for them to find a way to share your infographic.
There are several calls to action to include to an infographic, depending on what you want to achieve. You can ask fans to like or comment, share the infographic, subscribe to your website or content, or even buy your products and services.
In addition, you can pick a location of the call to action. Your call to action may be on the image itself, at the end of the blog post, or even at its beginning.
There are many strategies to use for creating an infographic, but you must also pay attention to the mistakes that can ruin your entire planning and strategy. Try implementing our advice in your infographic creation, and avoid the biggest culprits for an unsuccessful visual content.