This ad seemed absolutely perfect back then. It just had a small error…

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Do you remember the guy in the video below? Hint: He was a cyclist and was a winner of the Tour de France. Past tense being absolutely correct here. The ad asks what he is on. His answer seemed absolutely perfect – apart from… well, just watch it. Today this ad may serve as a reminder that even perfect ads can backfire – even if it is 10 years later. What are you on?

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