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I send automatic DMs to new followers on Twitter. Wait before you condemn me, though.

Because I am pretty convinced that with a carefully crafted automatic DM you can not just not be annoying – you can even deliver value. Even if that value is just a smile on the recipients face.

I try to take a more creative approach. Here is my current automatic DM:

We just found a like button on our Facebook page – can you please test it? Thank you! facebook.com/TheSocialMs

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It might not be the best joke ever, but it seems to be enough to get most recipients to smile. And somehow no one ever got offended enough to send me hate tweets. Quite the opposite. Here is a short conversation I had about it today:

take notes, writers of the auto DMs cc: @jogebauer pic.twitter.com/pHY6lCPMv0

— Catherine (@cattrestini) August 19, 2015

As automatic Direct Messages on Twitter are a touchy subject I wasn’t sure that the answer was positive, so I took the careful approach and asked whether Catherine was offended by my DM. Turns out she wasn’t:

@jogebauer nope it was funny! most of my auto-dms are boring. I don’t respond to any of them / take any action. at least yours was creative! — Catherine (@cattrestini) August 19, 2015

Now, that doesn’t mean that everyone needs to send automatic DMs or that they are a tool sent from God. But neither are they evil. They are just a tool, and as a tool, they can be used for good and bad things. So if you are using auto DMs – please check whether they look like this one:

If your automatic DM looks like this, it’s time to change it.

If your DM looks anything like this – or even worse, as this is a harmless and utterly boring variant, please change it. You sure as hell have a little bit of creativity in you.

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